SME City

Autodesk Aims High for Tier 2, 3 SMBs

By SiliconIndia     
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Bangalore: Indian SMBs are close to contributing to around 60 percent of the nation’s GDP, and a number of companies are seeking to surf on their tide of growth. One such company would be Autodesk, the 2D, 3D, entertainment and engineering software provider.

The company seeks partners in the Tier-II and Tier-III to tap the rising SMB segment in these cities. Ajay Bagepalli, the Director of Channels and Business Development at Autodesk India and Saarc believes that since design plays a big role in solving generic challenges faced by Indian businesses, Autodesk’s design solutions  “would enable the SMB organizations to work through these challenges.”

Autodesk Value Added Resellers would continue to focus on selling products such as Auto-CAD and the Autodesk suites to the infrastructure and entertainment segments.  However, Autodesk plans to increase the number of resellers in the country. “Right now, we have a partner footprint that covers 29 towns. Our objective is to increase this to cover 60 towns over the next 18-24 months. The new recruits would be registered partners,” Bagepalli said.

Increased revenues and margins would be made attainable through the sale of Autodesk’s enhanced product portfolio, he believes. “Over a period of time, we would encourage new partners to invest and become Autodesk authorized VARs. After the transition, they will have access to the entire basket of Autodesk solutions, providing them a larger product portfolio to address their customer needs and the benefits of our Partner Advantage Program,” he said.

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