SME City

Google to help Punjabi SMEs go online

By SiliconIndia     
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Bangalore: Google and Hostgator created the "India Get your Business online" initiative in November last year in an attempt to get small and medium sized Indian businesses online. Their aim in doing so was to help such businesses and enterprises to launch a website of their own for free and without investing much time or effort. The program was fuelled by the fact that most SMB’s face a number of challenges in setting such as enormous hosting costs, and the lack of know-how.

According to the studies Google and other Indian companies partnering with it (for this project) conducted, there are around 30-35 million SMEs in India, out of which about 8 million have the potential to do online business. This is where Google’s initiative makes a huge difference. Businesses that performed the “3 easy steps” would be enlisted on search engines, and thus help boost their visibility thus gaining customers.

Google India will be organizing road shows across the country to make SMEs aware about how the program would benefit them, and Punjab is its next target. By targeting specific regions, Google India hopes to bring in 5mn businesses to the online world by the end of 2012.

Google’s study according to a report by WATBlog, (owned by Digital Media Company WATMedia), also showed that the online search for local businesses in India is growing at a rate of 140percent on the web and over 500 percent on mobile annually.

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