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Pune's Lenovo Store- A Big Boon for SMEs

By SiliconIndia     
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Bangalore: Technology seems to be the divide between SME and growth and in an increasing attempt to fill this gap; Lenovo India the PC maker company launched its first store exclusively for SME’s in Pune. The store will help address the specific needs of the SME sector by making accessible to them solutions that will best address the SME community.
Think products like notebooks, desktops and tablets will be made available at the store and speaking on the occasion, Rajiv Rao, Director-SMB, Lenovo India, said that there is no target set for the stores and it was not a mass exercise. “Lenovo is opening over 1,000 stores for the consumers by end of 2012. We are continually evolving our business and innovating products to better meet the needs of the SME community. With this store Lenovo is making the Think range easily accessible to the retail buyer."
To successfully penetrate in the SME sector and makes its presence felt, Lenovo is planning to open such stores in tier-1 and tier-3 cities which are industrial concentrated areas. With current market share of 6.8 percent Lenovo has been aggressively steering into the SME space. According to Rao, Lenevo has 13.7 per cent share in Indian PC market which has grown 28 per cent in the last year. On the global scale, Lenovo has its strong presence with over 4000 stores in China and Hong Kong.
The 450 square feet exclusive store will stock an entire range of SME-focused Think products - notebooks, desktops, tablets and all-in-ones to address the computing needs of the fast-growing SME market, as reported by TOI. To facilitate and make Think products accessible to both ends of the spectrums, Lenovo has created 500 retail touch points, which includes over 300 retail outlets and close to 200 re-sellers according to Business Standard.


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