SME City

SMEs: Do's and Don'ts With Social Networks

By SiliconIndia     
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Bangalore: In the modern business environment, companies work hard not only to provide high quality services but also deliver it to customers on time, efficiently and to survive the competition, they have to be connected to customers 24/7.
When it comes to SMEs, their inability to spend huge amounts on advertising and marketing has always been a factor which has dragged them from reaching out to the wider and diverse client base across geographies. However, the spectacular rise of social networks has changed this trend to an extent.
Today any company situated in remote locations can connect to its clients across the globe through social media platforms like Facebook and Twitter. These platforms help companies to keep clients updated about new product launches, feature changes and help them build and maintain long lasting relationship with customers, which is considered important for success of every business. Social media is the game changer of the decade “Social media technologies offer greater potential for effective use of IT, which has been identified as a key driver for increasing productivity gains in SMEs” said Dr. Tom Wielicki, Professor of Business at the Craig School of Business.   
Some big players like Dell, Visa business have their network page designed for social networks. Dell claims to have made over $1 million from their Twitter feed. Careful steps are to be taken while integrating social media into business because if the platform not used properly, it may create a negative impact on the company. Here we list some dos’ and don’ts while integrating the social networks into SMEs.
Here is what SMEs should consider while entering the social platform.
Determine Level of Engagement Required
While you start to use a social media platform, be clear about the objectives or what the platform should be used for and you should stick to the same. For example, if you manufacture a water meter, then you should bring consumers to the upfront by keeping them posted about problems in water management and wastage minimization. This will add credibility to your page and will eventually increase your follower base.
Perseverance is the Key
You cannot have millions of followers and discussions in a short span of time. Patience is the key and it will pay you in long time. You can also outsource the work to content generation and social media management companies, which will bring a professional outlook to your page.
Keep the Employees in Loop
You should keep the employees on the platform since there is nothing better than employees speaking good about the company. You can increase the engagement level by making communications like team parties through the page.
Keep your Page Updated
The information on your social network platform should never be obsolete. It will bring a bad image to your company. You should also be quick in responding to the queries of the consumers so that their questions won’t stay unanswered for weeks.
Be Careful with Words You Use
Use of right languages in postings is very important as there is a chance for consumers to feel offended by something you post, which will turn off future clients. For example, when Siamak Taghaddos, co-founder of Chargify called the customers “freeloaders” in his Twitter account, it became a controversy among his followers and eventually caused a loss of 35 customers.
Always be Honest in Your Communication
Do not give over estimations and lie to your consumers because people will find out eventually and when they do, they will not be sympathetic in criticizing your company. A recent study by Loyalty One showed that the consumers are more likely to tell others about a bad experience or product than the good one.


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